Drive: The surprising truth about what motivates us

Rather than profit or money, what motivates us is:

Purpose – a higher motivator, once you have enough money so that more money no longer matters as a motivator

Mastery – getting better at things

Self-direction – doing it your own way.

The RSA Animate series, which I highly recommend, features this animation/lecture by Dan Pink.  It confirms for me what I already thought that humans are not motivated by profit, and it’s better for organisations to recognise and work in this way: and the science (psychology, economics, sociology) backs it up.

YouTube – RSA Animate – Drive: The surprising truth about what motivates us.

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